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Our Work

From global leaders to local independents. Whether a brand needs to be created, reinvented, or just fine tuned. Our objective is always the same: build awareness, affinity, loyalty, and results.

Choices Market

Rejuvenating a proud grassroots grocer while conserving its original values.

Hertz

Strategically rebooting the Hertz brand and customer experience worldwide.

Mighty Bird

Creating differentiation in elevated fast casual through branding and design.

SportChek

Re-energizing the retail experience with energy and a passion for sport.

Bombay Frankies

Launching an exciting Indian-inspired restaurant with sights set on franchise expansion.

Dollar

Creating a simpler car rental experience for customers looking for fewer bells and whistles.

Food Basics

A fresh proposition: Revitalizing and rolling out a dynamic retail experience to 100+ stores.

Gabe’s

Transforming Gabe’s brand and loyalty program for growth and profitability.

Hello Pharmacy

Launching a new kind of pharmacy with a caring approach to health.

Home Hardware

Elevating the quality and value perception of a Canadian hardware icon's own brand portfolio.

Homeland

Reviving and repositioning this legacy Oklahoma brand in an increasingly competitive landscape.

London Drugs

Redesigning a flyer program and activating a robust marketing calendar.

MacEwen

Boosting customer perception of a quality C-store in an industry with a challenging reputation.

Mark’s

Adapting and enhancing an existing retail experience for large format stores.

Mark’s

Stitching new life into well-worn apparel brands.

Outbound

Repositioning a value outdoor brand for market presence and consumer appeal.

Oxgear

Building an iconic workwear brand, starting with a solid positioning strategy.

Parkland

Taking Rewards to New Heights: Introducing a higher level of rewards with a 360º marketing campaign.

PriceSmart Foods

Creating a “New Taste Tradition” in ethnic grocery with a reimagined brand and retail experience.

Purolator

With over 200+ projects, from retail refreshes and self-serve kiosks to pop-ups, holiday campaigns, and strategic partnerships, we have consistently elevated customer experience, brand impact, and service reach.

Sleepy’s

Reinventing the retail stores to create a modern, customer-first experience.

Stärkmann

Building a powerful new private label brand for durable tools and equipment.

The Big Carrot

Rebranding a heritage grocer and building an enhanced retail experience.

Thrifty

Driving home an enhanced car rental experience to customers ready for adventure.

Canadian Tire

Strategic positioning and creative execution for iconic Canadian brands.

Coppa’s

A complete rebrand and renewed shopping experience.

Grande Cheese

Evolving a beloved specialty grocery store and embracing their heritage.

Noma

Strengthening the brand and creating opportunities beyond the lighting category.

Tractor Supply Company

Creating powerful private labels to rival national brands.

Woods

Repositioning a beloved brand to bring them back to iconic status.

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