The Ask
Develop an exciting, engaging and memorable loyalty campaign to support the Journie Rewards and Aeroplan points integration.
The Action
The "Take Your Rewards to New Heights" campaign effectively built the narrative that customers “get more” when they link their accounts. An iconic hot air balloon with suspended car visual represented freedom and adventure and become a lasting symbol that connect Journie and Aeroplan in a memorable way.
Services provided
Services
TIP: Click the video below and turn the audio up to view case study.
VIP Experience
Immersive gas station takeovers included VIP experiences at select Pioneer, Ultramar, and Chevron locations across the country. Customers were greeted by uniformed attendants, and treated to complimentary services and snacks, all while being educated on how to make the most of their Journie and Aeroplan memberships.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Campaign Contest
Building on the “Take Your Reward to New Heights” theme, we created "Journie to Win", an exciting contest to drive customer engagement while highlighting Journie Rewards, Aeroplan, CIBC, and other contest partners.
TIP: Slide cursor to see before & after.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell provided great insights, innovative ideas and seamless executional support to help us exceed expectations for our rewards campaign. They are a great team to work with, passionate to deliver results.
Shelley Girard | VP, Marketing & Customer Insights
Sunoco LP
CONSULTING
- Research & Insights
- Marketing / Digital / Loyalty
BRANDING
- Brand Strategy & Positioning
- Brand Activation
CREATIVE
- Retail Concept / Experience
- Marketing / Advertising
- Web / Digital / Social Media
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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