about us
What we do. Really well.
Our collaborative approach is grounded in insights and driven by results.
Click on links below to view relevant case studies.
Consulting
Research & Insights
CX Optimization
Marketing / Digital / Loyalty / Strategy & Planning
Product & Service Strategy
Research & Insights
CX Optimization
Marketing / Digital / Loyalty
Strategy & Planning
Product & Service Strategy
Branding
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
Customer Segmentation
Brand Strategy & Positioning
Communications Strategy
Brand Activation
Name Generation
Creative
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Brand Identity
Retail Concept / Experience
Communications
Marketing / Advertising
Web, Digital & Social Media
Package Design
Implementation
Retail Rollout
Packaging Artwork
Marketing Calendar
Retail Rollout
Packaging Artwork
Marketing Campaigns
Integrated project management support
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotionalattributes and functional benefitsclearly defined?
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotionalattributes and functional benefitsclearly defined?
Are YOUR brand’s emotionalattributes and functional benefitsclearly defined?
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotionalattributes and functional benefitsclearly defined?
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotionalattributes and functional benefitsclearly defined?
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotionalattributes and functional benefitsclearly defined?
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotional attributes and functional benefitsclearly defined?
Brand Truth #2
Successfull Brands are created in the context of defined target audiences.
Through positive emotional experiences and functional benefit.
Have you defined the psychographic profiles of your brand’s Core Target Customer Segments?
Brand Truth #3
Your brand is
not yours.
Your intended audience owns it.
You do your best to create a desired impression; but it’s how youraudience feels about you that defines your brand.
Do you really know what your target audiences think about the emotional and functional underpinningsof your brand?
Brand Truth #4
Successful Brands are managed in the context of the competitive
environment.
Through positive emotional experiences and functional benefit.
Do you reallyknow how your brand customer experience stackup against the competition?
Brand Truth #5
Brand does not
equal marketing.
Successful brands create holistic experiences that collectively createthe desired impression, expressed through marketing.
Does your brand strategy drive your business strategy?
If not, what does?
Brand Truth #1
Brands connect with people in the same way people connect with each other.
Through positive emotional experiences and functional benefit.
Are YOUR brand’s emotional attributes and functional benefits clearly defined?
Brand Truth #2
Successfull Brands are created in the context of defined target audiences.
Through positive emotional experiences and functional benefit.
Have you defined the psychographic profiles of your brand’s Core Target Customer Segments?
Brand Truth #3
Your brand is
not yours.
Your intended audience owns it.
You do your best to create a desired impression; but it’s how youraudience feels about you that defines your brand.
Do you really know what your target audiences think about the emotional and functional underpinningsof your brand?
Brand Truth #4
Successful Brands are managed in the context of the competitive
environment.
Through positive emotional experiences and functional benefit.
Do you reallyknow how your brand customer experience stackup against the competition?
Brand Truth #5
Brand does
not equal marketing.
Successful brands create holistic experiences that collectively createthe desired impression, expressed through marketing.
Does your brand strategy drive your business strategy?
If not, what does?
What we believe.
Rodmell’s 5 Brand Truths
Our proprietary brand development process is built upon these fundamental truths.
Our leadership team
Who we are.
We are a retail branding and CX agency, built on decades of proven experience.
We work with clients to develop insight-driven strategies and execute creative solutions that attract new customers, promote customer loyalty and inspire incremental sales.
We are collaborative, creative and most importantly, focused on results.
