The Ask
To create a retail brand experience for Thrifty Car Rental that clearly set it apart from its no-nonsense sister Dollar Car Rental, and the higher-tier Hertz brand. —while retaining visual and operational cues that signal their family relationship.
The Action
Rodmell positioned Thrifty as more inspiring and connected to community and adventure than Dollar while signalling to customers that all three brands are part of a family. Interim facilities solutions were designed, along with a new visual identity, refreshed interiors and exteriors, and improved wayfinding and signage at all touchpoints.
Services provided
Services
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Rental Facility Experience
The brand was brought to life at retail with redesigned rental counters, digital kiosks, and refined wayfinding. The design system supports ease of movement and aims to make customers comfortable in what can often be a stressful environment.
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What the client says
CONSULTING
- Research & Insights
- CX Optimization
- Marketing / Digital / Loyalty
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
CREATIVE
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
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Services provided
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