The Ask
Eat Up Canada was looking to develop a brand new QSR restaurant celebrating the inventive flavours of India’s street food scene. The goal was to bring “Bombay Frankies” to life with a compelling brand story and restaurant experience to help carve out a space in a competitive QSR arena.
The Action
Setting the table with a strategic brand framework, we delivered a bustling retail concept supported by a lively brand identity. Bold and playful brand applications, menu boards, and food packaging further brought the retail experience to life.
Services provided
Services
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Retail Concept
The Bombay Frankies experience takes food adventurers on a lively culinary journey. Playful and colourful in both graphic treatment and storytelling, the environment reflects a respect for traditions, balanced with a vibrant and youthful energy that intrigues and appetizes.
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Add a Title
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Working with Rodmell was one of our best decisions we made in creating the Bombay Frankies brand. We started with only a restaurant name and a product. Rodmell's brand creation process enabled us to come up with a vision of how we wanted the brand to look and feel.
George Heos | Co-Founder
Eat Up Canada Inc.
CONSULTING
- Research & Insights
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
CREATIVE
- Brand Identity
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.