The Ask
A 79-store grocery chain with deep Oklahoma roots, Homeland was losing market share to national giants and specialty upstarts. The mandate: reignite the brand from the ground up. Rodmell was engaged to craft a new brand platform, redesign Homeland’s visual identity, and develop a store concept that would reconnect with existing customers and attract a new generation of shoppers.
The Action
Rodmell led a comprehensive brand transformation grounded in deep customer research. We modernized the identity with a bold, fresh visual language and brought it to life through a new flagship store concept at the 26th & Lincoln location in Oklahoma City.
Services provided
Services
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Brand Identity
Rodmell developed a new brand identity and guidelines that reflect Homeland’s updated platform and positioning. These guidelines capture the essence of their unique value proposition of providing high quality, local foods to proud Oklahomans.
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Retail Concept
With compelling in-store communications, unique department wayfinding and authentic features and finishes, the new retail experience celebrates local food, community roots, and hometown pride.
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Price & Flyer Program
Price perception was managed through a consistent expression of value, built into a complete price program expressed with consistency in store and within a redesigned customer flyer.
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What the client says
Our new Homeland store in Oklahoma City opened to rave reviews. Two months in, our sales are almost 30% over expectations.
Kudos to Team Rodmell! Without your partnership throughout our customer research, brand renewal, and store design process, we would not have generated either the impressive sales or the positive momentum for our business.
Marc Jones | CEO
HAC Inc.
CONSULTING
- Research & Insights
- CX Optimization
- Marketing / Digital / Loyalty
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Name Generation
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Web / Digital / Social Media
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
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