The Ask
After years of steady growth, Choices Market recognized the need to revitalize its brand and customer experience. The goal was clear: modernize the identity to better connect with younger, health-conscious shoppers without alienating its long-standing, loyal customer base. It was time to evolve the brand while honouring its deep roots in natural food retail.
The Action
Rodmell partnered with Choices Market to reimagine its visual identity and retail environment. We delivered a bold new brand expression that extended across store interiors, signage, packaging, and marketing communications. The result was a contemporary, vibrant, and cohesive experience that stayed true to the brand’s values while positioning it for future growth.
Services provided
Services
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Brand Identity
A friendly and confident brand identity which reflected the refined brand positioning was anchored by the ‘Heartbeet’ – a bold, brand-defining icon reflecting the retailer’s values of health and care for its customers.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Retail Concept
The reimagined retail environment features inviting store layouts, modern materials, bold graphic treatments, brand storytelling, and product education. The rebrand helped reinvigorate customer interest and loyalty, while drawing in a younger demographic without losing the core audience. The store transformation also earned industry recognition, including a design award for retail innovation.
TIP: Slide cursor to see before & after.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Working closely with the incredible talents from Rodmell, we set out to reimagine Choices Market for the future. Our new brand expression has received overwhelmingly positive response from our existing customer base and sets the stage for us to attract the next generation of healthy lifestyle customers.
Tyler Romano | Director of Marketing
Choices Market
CONSULTING
- Research & Insights
- Customer Experience Optimization
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Brand Activation
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Web / Digital / Social Media
- Marketing / Advertising
IMPLEMENTATION
- Retail Rollout
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Pattison Food Group Projects
PriceSmart Foods
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Hello Pharmacy
Launching a new kind of pharmacy with a caring approach to health.