The Ask
Create a powerful private label brand from the ground up for a new family of tools and equipment, with comprehensive brand guidelines to aid in packaging roll-out and marketing efforts.
The Action
Rodmell pitched in to create competitive differentiation with a new positioning strategy, setting the foundation for a new private label brand of high-quality tools and equipment.
Services provided
Services
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Brand Identity
Rodmell created a bold brand identity to reinforce the quality, durability and expertise behind the products.
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Brand & Packaging Guidelines
Consistent brand application across the product line and in marketing materials was aided with an in-depth packaging guideline document.
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative and responsive.
Darryl Jenkins | President
TCS Tractor Supply Company
CONSULTING
- Research & Insights
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Name Generation
CREATIVE
- Brand Identity
- Package Design
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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Creating powerful private labels to rival national brands.