The Ask
Elevate the quality perception and appeal of Mark’s owned clothing brands (Denver Hayes, WindRiver & Dakota) and enhance differentiation between the brands.
The Action
Rodmell clarified the value propositions of each brand, refreshed the brand platforms for each and created new brand identities. Package designs spanning all categories and were developed, and guidelines were documented in detailed style guides.
Services provided
Services
TIP: Click the video below and turn the audio up to view case study.
Denver Hayes
Denver Hayes promises effortless style without compromise through comfort, craftsmanship and quality materials.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Dakota
Dakota delivers hardworking functionality with timeless style for skilled tradespeople and those looking for reliable durability.
TIP: Slide cursor to see before & after.
WindRiver
WindRiver enables Canadians to embrace the outdoors, offering protection through technology and performance with comfort.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Rodmell was tasked with reframing and refreshing our owned brands portfolio. These brands are the lifeblood of our business and the Rodmell team has truly taken this to heart in terms of their strategic and creative efforts.
Peter John Czank | President
Mark's
CONSULTING
- Research & Insights
- Customer Experience Optimization
- Product & Service Strategy
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
CREATIVE
- Brand Identity
- Package Design
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Mark's Projects
Mark’s
Adapting and enhancing an existing retail experience for large format stores.