The Ask
Create a new private-label workwear brand for TSC (Tractor Supply Company) Canada that could stand shoulder-to-shoulder with national brands—distinct, durable, and clearly positioned to own the “hard-working value” space across apparel and accessories.
The Action
Built on customer and competitive insight, we defined a focused positioning platform, then developed the brand end-to-end—from name and identity, iconography, garment trims/labeling, packaging, and in-store communication. A scalable toolkit and clear guidelines ensure consistent rollout across product categories.
Services provided
Services
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Brand Creation
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.
Darryl Jenkins | President
TCS Tractor Supply Company
CONSULTING
- Research & Insights
- CX Optimization
BRANDING
- Brand Strategy & Positioning
- Name Generation
CREATIVE
- Brand Identity
- Package Design
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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