The Ask
Canadian Tire’s Outbound brand had plenty to offer outdoor enthusiasts looking for value-priced recreation equipment and accessories, but the products needed better presence on shelf and more consistent brand application across categories.
The Action
Rodmell successfully repositioned Outbound by evolving the brand identity and developing comprehensive brand guidelines. A more impactful package design with improved messaging and focused product features helped elevate the appeal of this value brand without overpromising.
Services provided
Services
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Brand Identity
Rodmell created a new brand identity to speak to the outdoor enthusiast. It represents how Outbound products can make every outdoor occasion more fun, more comfortable, and easier to enjoy.
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Brand & Packaging Guidelines
Consistent brand application across the product line and in marketing materials was aided with an in-depth packaging guideline document.
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
Anthony Wolf | Vice President Product Development & Innovation
Canadian Tire
CONSULTING
- Research & Insights
- Marketing / Digital / Loyalty
- Product & Service Strategy
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Brand Activation
CREATIVE
- Brand Identity
- Marketing / Advertising
- Package Design
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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