The Ask
Refresh the packaging for Sunoco’s own-brand On The Run across multiple categories.
The Action
We developed packaging across priority categories, using focused competitive and regulatory insights and ensured each SKU delivered strong shelf appeal.
Services provided
Services
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Packaging Design
A flexible set of design elements maintains consistency as new SKUs are updated. Early launched SKUs show improved shelf visibility, strong brand cohesion, and effectively position On the Run for an ongoing unified packaging transition across Sunoco’s broader network.
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Bursting with Flavour
The design brings flavour to the forefront, using vibrant product imagery and dynamic ingredient visuals to convey an energetic, crave-worthy experience. Each bag feels lively and bold, reinforcing the crunchy, flavour-packed appeal of the product.
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Bigger Personality
This updated packaging puts flavour front and centre, using exaggerated visuals and vibrant hues to heighten appetite appeal. A playful graphic style and strong flavour hierarchy bring clarity and excitement, helping the gummies line connect instantly with shoppers seeking fun, expressive treats.
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell was a valuable partner in bringing our private label packaging to life. They quickly understood our brief and delivered thoughtful, category-specific designs that reflect our brand. Since launch, we’ve seen a strong lift in sales and positive operator feedback. The results reflect our vision and perform effectively at retail.
Rania Benjelloun | Brand Strategy and Marketing Manager
Sunoco LP
CONSULTING
- Research & Insights
BRANDING
- Brand Strategy & Positioning
CREATIVE
- Package Design
IMPLEMENTATION
- Packaging Artwork
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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