The Ask
Our client had a vision: Create a new, more personalized pharmacy experience, where pharmacists can work more closely with customers. And it had to be disruptive.
The Action
We brought the vision to reality with competitor and CX insights, a solid strategic brand foundation, and creative execution. The result was Hello Pharmacy – a fresh retail concept anchored by a friendly, yet market-disrupting name and brand identity, with creative brand applications that signal a new experience.
Services provided
Services
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Brand Name & Identity
Pushing past conventional competitor names, we zeroed in on ‘Hello’ as a unique, impactful banner name. We brought Hello to life visually through strong colours and a brand identity that balances approachability with stability. The wordmark is paired with a loop icon symbolizing total health, deep-rooted care, and balance.
TIP: Slide cursor to see before & after.
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Retail Experience
The bright and uplifting store design creates a welcoming environment for locals to “Get Healthy and Stay Healthy”. The store layout supported an integrated approach to customer health by bringing the pharmacist closer to customers.
TIP: Slide cursor to see before & after.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
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What the client says
Rodmell helped us define the strategic brand vision and customer experience for Hello Pharmacy. Their team pushed the envelope in creating a new kind of pharmacy experience, centred on personalized care and shared knowledge that helps our customers “get healthy and stay healthy”. We are thrilled with the outcome of our collaborative efforts.
Bob Mehr, RPh, FIACP | President, CEO
Hello Pharmacy
CONSULTING
- Research & Insights
- CX Optimization
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Brand Activation
- Name Generation
CREATIVE
- Brand Identity
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Pattison Food Group Projects
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Project Name
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