The Ask
Canadian Tire engaged Rodmell to reinvigorate several of its owned brands – the iconic NOMA lighting line, the Outbound camping gear brand and Woods outdoor apparel. Each brand had a compelling heritage or value proposition, but needed a refresh to strengthen its market presence and better connect with modern consumers.
The Action
Rodmell delivered comprehensive brand revitalizations for NOMA, Outbound, and Woods. We developed new brand positioning, identities, and packaging design systems for each brand, ensuring they stood out in their respective categories. From NOMA’s award‑winning package redesign to Outbound’s fun, accessible new look and Woods’ heritage-infused relaunch campaign, the redesigns elevated quality perception and drove renewed customer excitement.
Services provided
Services
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Strategic positioning and creative execution for iconic Canadian brands.
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What the client says
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
Anthony Wolf | Vice President Product Development & Innovation
Canadian Tire
CONSULTING
- CX Optimization
BRANDING
- Brand Activation
- Brand Strategy & Positioning
CREATIVE
- Brand Identity
- Package Design
- Web / Digital / Social Media
- Marketing / Advertising
IMPLEMENTATION
- Packaging Artwork
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Canadian Tire Projects
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Project Name
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