The Ask
Gabe’s needed a full brand refresh and a fix for its unsustainably expensive cash-back loyalty program.
The Action
Rodmell developed a new brand identity, store design, and marketing activation plan. We redesigned the loyalty program around a points rewards system which proved more effective and affordable. Gabe’s adopted the new points program and relaunched its brand with consistent marketing across channels.
Services provided
Services
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Brand Identity & Retail Experience
A bold and friendly brand identity is at the heart of a refreshed in-store design that energizes the treasure hunt shopping experience.
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Loyalty Program
We tested and validated a shift from cash-back to points-based rewards, cutting costs while boosting engagement.
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Marketing Activation
New store rollouts were supported with digital, social, and grand opening campaigns that reached customers across touchpoints.
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What the client says
CONSULTING
- Marketing / Digital / Loyalty
BRANDING
- Brand Activation
- Brand Strategy & Positioning
- Name Generation
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Marketing / Advertising
IMPLEMENTATION
- Retail Rollout
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
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