The Ask
Provide strategic insights and a new retail concept to improve to position Edo Japan for success with their expanding network.
The Action
We identified several layers of CX opportunities and themes and created a future proof vision for the new retail experience and extensive rollout expansion.
Services provided
Services
TIP: Click the video below and turn the audio up to view case study.
Masters of the Grill
The new Edo Japan restaurant redefines the fast-casual dining experience by placing the grill — and the art of grilling — at the heart of its concept. The dynamic retail space captures the essence of Edo Japan’s culinary heritage and elevates it with a colourful, bold, and immersive design.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Implementation
To streamline future expansion, we created an optimized Kit-of-Parts, capturing the full range of format variations and modular applications. This adaptable toolkit ensures design consistency and operational efficiency throughout the rollout process.
TIP: Slide cursor to see before & after.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell played a pivotal role in helping us future-proof the Edo Japan brand. From redefining our customer experience to shaping a bold new retail concept, their team brought fresh thinking and deep strategic insight to every stage of the process. They were collaborative, creative, and truly understood our vision—not only the need for functionality in a QSR space and the repeatability required for growth, but also the importance of a modern design aesthetic. The result is a brand experience that feels modern, relevant, and uniquely Edo. We’re proud of what we’ve built together.
Jessica Pellow | VP, Marketing and Commerce
Edo Japan
CONSULTING
- Research & Insights
- CX Optimization
- Strategy & Planning
CREATIVE
- Retail Concept / Experience
- Package Design
- Communications
IMPLEMENTATION
- Packaging Artwork
- Retail Rollout
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.