The Ask
Sleepy’s needed to differentiate itself in a crowded mattress market and build brand character to become more than “just a mattress retailer.”
The Action
Rodmell created a new retail concept spanning store design, décor, fixtures, and signage, supported by refreshed in-store communications and aligned digital channels. The new look positioned Sleepy’s as “The Mattress Professionals” and was rolled out across multiple stores.
Services provided
Services
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Retail Concept Design
Thoughtful layouts, store fixtures and décor created a powerful brand experience and a welcoming shopping journey.
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In-Store Communications
Thoughtful layouts, store fixtures and décor created a powerful brand experience and a welcoming shopping journey.
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Digital Alignment
We refreshed the digital presence to match in-store changes, ensuring consistency across channels.
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
BRANDING
- Brand Activation
- Brand Strategy & Positioning
- Name Generation
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Marketing / Advertising
IMPLEMENTATION
- Retail Rollout
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.