The Ask
Grande Cheese turned to Rodmell to support their brand and business goals with a broad retail refresh supported by in-store communications and updated store exteriors.
The Action
While celebrating Grande Cheese’s local history, we evolved the retail experience with a stylish, next-generation design to welcome brand loyalists and attract new fans of quality Italian products.
Services provided
Services
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Brand Identity
To help create a distinction between the Grande Cheese product brand and the physical retail location, Rodmell developed a new brand identity for Grande Cheese Market and supported it with secondary identities to showcase heritage and to denote their HMR department and branded products.
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Store & Price Signage
The store décor created a neighbourly vibe, leaning heavily into heritage imagery, dynamic typography and Italian food culture. This was accompanied by the development of a flexible price/item and promotional signage package.
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What the client says
The Rodmell team brought great ideas to the table. From updating our brand identity to creating a new design concept for our retail stores, they delivered a complete and cohesive new retail concept that worked seamlessly with our existing branding.
Lennie Contardi | Owner
Grande Cheese
CONSULTING
- Research & Insights
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Brand Activation
CREATIVE
- Brand Identity
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
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Project Name
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Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.