The Ask
Canadian Tire approached Rodmell to strengthen the NOMA brand and expand its relevance in new product categories. The brand held strong equity in lighting, and the goal was to build NOMA as a true “power” brand.
The Action
Rodmell led a comprehensive brand refresh for NOMA—creating a revitalized identity system with new brand architecture, category navigation cues, and packaging that balanced private-label value with national-brand impact.
Services provided
Services
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Packaging Guidelines
The package design system was supported by a robust set of brand guidelines and packaging standards, which set the foundations for a large scale production roll-out.
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Award Winning Design
The update of NOMA's brand received a Silver Vertex Award for package design. The cohesive brand look and the introduction of visual product differentiation cues allowed NOMA to stand out in the private brand product category.
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What the client says
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
Anthony Wolf | Vice President Product Development & Innovation
Canadian Tire
CONSULTING
- Research & Insights
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
CREATIVE
- Web / Digital / Social Media
- Package Design
- Brand Identity
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Canadian Tire Projects
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Project Name
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Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.