The Ask
As one of Toronto’s most beloved organic grocers, The Big Carrot had decades of loyalty behind its name—but its brand was showing its age. Rodmell was brought in to lead a full-scale refresh that honoured the co-op’s progressive values while positioning it for future growth. The goal: retain trust while inviting in a new generation of shoppers.
The Action
We partnered with The Big Carrot to evolve the brand across every key customer touchpoint—from strategy to signage, identity to marketing, digital to in-store experience. Our work reconnected the brand with its founding principles of community, sustainability, and food integrity— all delivered through a bold, vibrant identity and a transformed retail environment that felt unmistakably fresh.
Services provided
Services
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The Big Rebrand
Rodmell led a complete brand refresh, introducing a new brand identity, typography, and visual language rooted in the authenticity of organic living. The refreshed identity strikes a balance between legacy and evolution—cleaner, bolder, and more contemporary, while keeping the heart and tradition of the co-op alive.
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Retail Experience
The Big Carrot’s Danforth store was re-imagined with a thoughtful approach to layout, flow, and visual merchandising. Warm natural materials, bold brand colours, and immersive environmental graphics create a welcoming, intuitive space that reflects the co-op’s commitment to community and sustainability.
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Marketing Communications
An integrated marketing communications strategy and a suite of creative solutions were developed to help launch the exciting new store.
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What the client says
The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.
Sarah Dobec | Marketing Manager
The Big Carrot
CONSULTING
- Research & Insights
- Marketing / Digital / Loyalty
BRANDING
- Brand Activation
- Brand Strategy & Positioning
- Customer Segmentation
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Marketing / Advertising
- Web / Digital / Social Media
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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