The Ask
Rodmell was asked to rejuvenate PriceSmart Foods, a value grocery chain, to better align with a younger demographic and an increasing Asian customer base.
The Action
We refreshed the brand experience and new store concept for the launch of a flagship store in Vancouver, joyfully incorporating traditional and contemporary Asian culture through vibrant colours, images, decorative elements and lively in-store communications.
Services provided
Services
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Brand Identity
We refreshed the brand experience and new store concept for the launch of a flagship store in Vancouver, joyfully incorporating traditional and contemporary Asian culture through vibrant colours, images, decorative elements and lively in-store communications.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Retail Experience
The new PriceSmart Foods brand comes to life through Asian inspired decorative elements on highwalls, pillars, fixtures, and signage, and inspiring storytelling and communications. Customer touchpoint highlights include a stunning digital wall with swimming koi fish, Harmony Café, and a lively Takeout Town inspired by Asian food markets.
TIP: Slide cursor to see before & after.
In-Store Digital
Rodmell provided digital content to support a dynamic and engaging customer experience. Story board creative and menu templates were developed for store departments and Takeout Town, highlighting key areas of focus and brand messaging.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell developed a new, exciting brand position for PriceSmart Foods, then created our new logo and store experience. The team was fantastic to work with – efficient, responsible, and inspiring. I couldn’t wait for the doors to open on our new brand and store!
Jacky Ho | Regional Director
PriceSmart Foods
CONSULTING
- Research & Insights
- CX Optimization
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Brand Activation
CREATIVE
- Brand Identity
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
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