The Ask
Eat Up Canada was looking to develop branding and restaurant design for an elevated fast casual franchise offering chef-created, craveable chicken. The goal was to create strong differentiation in a highly competitive field to help ensure franchise success and longevity.
The Action
Identifying the brand’s core attributes and value proposition, we developed a powerful brand name and identity system, followed by an exuberant restaurant environment.
Services provided
Services
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Brand Identity
Bold was the name of the game. A flashy wordmark that is as confident as the name was developed, with secondary assets that added a dynamic energy to the Mightybird brand.
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Retail Experience
The retail experience evokes the joyful exuberance of the MightyBird brand. With contemporary styling and fixtures, vivid colours, bold graphics and copy, and craveable food imagery we created an elevated fast casual eatery that showcases passion behind the belief that everybody deserves better chicken.
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Add a Title
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Rodmell was instrumental in helping us develop our brand strategy and positioning, then guiding us through a brand naming strategy, creating our brand guidelines and store design. Their ability to bridge strategy with creativity has provided us substantial value in building a new brand in a very competitive segment.
George Heos | Co-Founder
Eat Up Canada Inc.
CONSULTING
- Research & Insights
BRANDING
- Customer Segmentation
- Brand Strategy & Positioning
- Name Generation
CREATIVE
- Brand Identity
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
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Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.