The Ask
Facing an aggressive competitive landscape, discount grocer Food Basics needed to revitalize its brand and in-store experience with an expansive retail rollout of 100+ stores across Ontario.
The Action
Rodmell refreshed the brand identity to reinforce the brand’s value proposition and developed a scalable retail design package for easy adaptation and rollout on an aggressive timeline.
Services provided
Services
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Price Communication
The price program clearly communicates value and a sense of urgency. The customer experience is simplified with clear visual icons differentiated by colour.
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Standardization
We developed an efficient kit-of-parts that classified stores into three types, resulting in streamlined signage production and an efficient rollout.
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
CONSULTING
- CX Optimization
BRANDING
- Brand Strategy & Positioning
CREATIVE
- Brand Identity
- Retail Concept / Experience
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.