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THE ASK

Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.

THE CHALLENGE

Reinvigorate the brand without alienating its core customers.

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.

SARAH DOBEC

Marketing Manager

The Big Carrot

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BRAND IDENTITY

The Big Carrot has been a community-focused, natural foods retailer since 1983, with strong brand equity evoking passion, expertise and trust.

 

Rodmell developed a new brand identity for this retail institution, respecting the brand’s heritage and evolution while promoting quality, sustainable food and exceptional customer experiences – values which have always been at the heart of The Big Carrot.

Legacy Identities