Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.
Reinvigorate the brand without alienating its core customers.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.
The Big Carrot
The Big Carrot has been a community-focused, natural foods retailer since 1983, with strong brand equity evoking passion, expertise and trust.
Rodmell developed a new brand identity for this retail institution, respecting the brand’s heritage and evolution while promoting quality, sustainable food and exceptional customer experiences – values which have always been at the heart of The Big Carrot.