THE ASK

Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.

THE CHALLENGE

Reinvigorate the brand without alienating its core customers.

SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING

BRANDING

CREATIVE

The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.

SARAH DOBEC

Marketing Manager

The Big Carrot

BRAND IDENTITY

The Big Carrot has been a community-focused, natural foods retailer since 1983, with strong brand equity evoking passion, expertise and trust.

Rodmell developed a new brand identity for this retail institution, respecting the brand’s heritage and evolution while promoting quality, sustainable food and exceptional customer experiences – values which have always been at the heart of The Big Carrot.

Legacy Identities

Brand Guidelines

Packaging Design

RETAIL EXPERIENCE

To help The Big Carrot with the opening of their first new store since 1983, Rodmell & Company developed a new retail concept that drew on the fun, inviting, and interesting elements of the original store while reimagining the space for a new neighborhood.

INTEGRATED COMMUNICATIONS

An integrated marketing communications strategy and a suite of creative solutions were developed for The Big Carrot, with the following objectives:

Create excitement around the brand refresh
Interact with existing customers in ways that encourage brand loyalty and increase commercial activity
Encourage new customers to engage with the brand and ultimately become loyal customers

WEB, DIGITAL & SOCIAL MEDIA

Rodmell designed an integrated web, digital and social communications strategy to generate awareness and excitement around the new Big Carrot store opening and about the brand refresh.

BRAND RELAUNCH

The full relaunch of The Big Carrot’s new brand identity was timed to support and celebrate the grand opening of the natural foods retailer's first new store in over 30 years.

We supported the relaunch with an integrated marketing communications strategy, which included local brand activations, as well as web, digital and social media.