Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.
THE CHALLENGE
Reinvigorate the brand without alienating its core customers.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.
SARAH DOBEC
Marketing Manager
The Big Carrot
BRAND IDENTITY
The Big Carrot has been a community-focused, natural foods retailer since 1983, with strong brand equity evoking passion, expertise and trust.
Rodmell developed a new brand identity for this retail institution, respecting the brand’s heritage and evolution while promoting quality, sustainable food and exceptional customer experiences – values which have always been at the heart of The Big Carrot.
Legacy Identities
RETAIL EXPERIENCE
To help The Big Carrot with the opening of their first new store since 1983, Rodmell & Company developed a new retail concept that drew on the fun, inviting, and interesting elements of the original store while reimagining the space for a new neighborhood.
INTEGRATED COMMUNICATIONS
An integrated marketing communications strategy and a suite of creative solutions were developed for The Big Carrot, with the following objectives:
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Create excitement around the brand refresh
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Interact with existing customers in ways that encourage brand loyalty and increase commercial activity
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Encourage new customers to engage with the brand and ultimately become loyal customers