Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Reposition a retail brand with limited market presence or equity by developing a brand evolution with comprehensive brand guidelines.
THE CHALLENGE
For a value brand, create appeal without overpromising.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
ANTHONY WOLF
Vice President
Product Development & Innovation
BRAND IDENTITY
Outbound offers a wide range of quality and affordable outdoor equipment and accessories.
Rodmell developed a new brand identity to represent how Outbound products can make every outdoor occasion more fun, more comfortable, and easier to enjoy.
PACKAGING
Rodmell developed new packaging guidelines for Outbound that communicate the fun and excitement of the product category.
SEE MORE WORK
