Reposition a retail brand with limited market presence or equity by developing a brand evolution with comprehensive brand guidelines.
For a value brand, create appeal without overpromising.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
Product Development & Innovation
Outbound offers a wide range of quality and affordable outdoor equipment and accessories.
Rodmell developed a new brand identity to represent how Outbound products can make every outdoor occasion more fun, more comfortable, and easier to enjoy.
Rodmell developed new packaging guidelines for Outbound that communicate the fun and excitement of the product category.