Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Create an exciting new restaurant brand for Eat Up Canada that celebrates India’s revered street food, “the Bombay Frankie,” while inspiring the next food obsession.
THE CHALLENGE
Carve out space in the crowded QSR arena to build a successful brand with sights on franchise expansion.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
CONSULTING
CREATIVE
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
BRANDING
Working with Rodmell was one of our best decisions we made in creating the Bombay Frankies brand. We started with only a restaurant name and a product. Rodmell's brand creation process enabled us to come up with a vision of how we wanted the brand to look and feel.
GEORGE HEOS
Co-Founder
Eat Up Canada Inc.
BRAND DEVELOPMENT
In consultation with our client, we developed a brand platform for Bombay Frankies, mapping out the new brand’s core attributes, strategic focus and targets.
Brand essence in hand, we created a unique and spirited brand identity supported by lively brand applications that joyfully invite customers to savour the next food obsession.
RETAIL CONCEPT
Bombay Frankies takes food adventurers and those seeking to satisfy familiar cravings on a lively culinary journey. Guided by renowned Indian-born Canadian chef, Vikram Vij, this authentically inspired offering is firmly at home in the unique QSR designed by Rodmell.
RETAIL EXPERIENCE
During the creative phase, realistic concept renderings were developed. Evoking Mumbai's animated street food scene, lively menu boards, food packaging, décor and retail elements further brought the concept to life.
After concept approval, we created brand guidelines to carry the vision cohesively forward through franchise rollout.
CHEF-POWERED
Bombay Frankies' menu is guided by award-winning, Indian-born Canadian chef, Vikram Vij. Although Vij’s fine-dining chops are internationally recognized, Mumbai fast-casual represents a dream come true. It's a place where Vij plays with invention, quality, passion – and speed – to deliver the fresh flavours and aromas of the street food he grew up with.
FIRST IMPRESSIONS
The people have spoken:
Bombay Frankies is a must-try culinary experience!
DIGITAL
DEVELOPMENT
Digital menu boards are an extension of a brand's personality. We wove Bombay Frankies' signature textures and colours with illustration details to create custom animation transitions, resulting in exciting and highly readable menu boards.
SEE MORE WORK
