Create an exciting new restaurant brand for Eat Up Canada that celebrates India’s revered street food, “the Bombay Frankie,” while inspiring the next food obsession.
Carve out space in the crowded QSR arena to build a successful brand with sights on franchise expansion.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
Working with Rodmell was one of our best decisions we made in creating the Bombay Frankies brand. We started with only a restaurant name and a product. Rodmell's brand creation process enabled us to come up with a vision of how we wanted the brand to look and feel.
Eat Up Canada Inc.
Bombay Frankies takes food adventurers and those seeking to satisfy familiar cravings on a lively culinary journey. Guided by renowned Indian-born Canadian chef, Vikram Vij, this authentically inspired offering is firmly at home in the unique QSR designed by Rodmell.
During the creative phase, realistic concept renderings were developed. Evoking Mumbai's animated street food scene, lively menu boards, food packaging, décor and retail elements further brought the concept to life.
After concept approval, we created brand guidelines to carry the vision cohesively forward through franchise rollout.
Bombay Frankies' menu is guided by award-winning, Indian-born Canadian chef, Vikram Vij. Although Vij’s
fine-dining chops are internationally recognized, Mumbai fast-casual represents a dream come true. It's a place where Vij plays with invention, quality, passion – and speed – to deliver the fresh flavours and aromas of the street food he grew up with.