Brand repositioning, packaging, and marketing launch support, including development and execution of the ground-breaking “Canada’s Dream Job” campaign.

In a very crowded marketplace, Rodmell delivered a unique and impactful marketing platform to make our brand stand out. With a need to differentiate our brand from other strong incumbents, Rodmell engineered the disruptive marketing strategy we needed to meet both our brand and financial objectives. From inspired customer insights to creative communications strategies, Rodmell’s team of experts guided us through every step of the way!

Thank you Rodmell and Co!


Vice President,

Product Development

Consumer Brands Group

Canadian Tire

Woods Identity
Packaging Design
Dream Job 2015 Video
Woods Canada's Greatest Explorer 2016


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