Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
Brand repositioning, packaging, and marketing launch support, including development and execution of the ground-breaking “Canada’s Dream Job” campaign.
In a very crowded marketplace, Rodmell delivered a unique and impactful marketing platform to make our brand stand out. With a need to differentiate our brand from other strong incumbents, Rodmell engineered the disruptive marketing strategy we needed to meet both our brand and financial objectives. From inspired customer insights to creative communications strategies, Rodmell’s team of experts guided us through every step of the way!
Thank you Rodmell and Co!
JAMES PRESCOTT
Vice President,
Product Development
Consumer Brands Group
Canadian Tire
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