Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Develop a new, complete brand strategy and refresh the brand identity. Redesign a Homeland location as a launch pad for the reimagined brand experience.
THE CHALLENGE
Build on the momentum of Homeland’s retail success through the new brand strategy and refreshed brand identity.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Our new Homeland store in Oklahoma City opened to rave reviews. Two months in, our sales are almost 30% over expectations! Kudos to Team Rodmell! Without your partnership throughout our customer research, brand renewal, and store design process, we would not have generated either the impressive sales or the positive momentum for our business.
MARC JONES
CEO
HAC Inc.
BRAND IDENTITY
Rodmell developed Brand Guidelines for Homeland that reflected the brand’s updated platform and positioning. These guidelines captured the essence of Homeland’s unique value proposition of providing high quality, local foods to Oklahoma residents.
