Strengthen the NOMA brand and expand relevance in new product categories through a brand refresh and comprehensive packaging guidelines.
Very strong equity in lighting – how can we leverage this into being a brand about “power”?
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
Product Development & Innovation
NOMA offers quality, reliability, and performance to power and light up Canadian homes & seasons.
Rodmell created a new brand identity to strengthen NOMA’s brand positioning and create opportunities for product growth.
We designed new packaging to reflect the high quality, reliability, and innovation of the NOMA product family, while elevating brand perception and strengthening brand equity.
RETAIL BRANDS INSTITUTE
Our update of NOMA's brand received a Silver Vertex Award for package design.
The development of a cohesive brand look and visual product differentiation cues allowed NOMA to stand out in the private brand product category.