Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Work with Eat Up Canada to develop branding and restaurant design for an elevated fast casual franchise offering chef-created, craveable chicken.
THE CHALLENGE
Create strong differentiation in a highly competitive field of quick service chicken restaurants to ensure franchise success and longevity.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Rodmell was instrumental in helping us develop our brand strategy and positioning, then guiding us through a brand naming strategy, creating our brand guidelines and store design. Their ability to bridge strategy with creativity has provided us substantial value in building a new brand in a very competitive segment.
GEORGE HEOS
Co-Founder
Eat Up Canada Inc.
BRAND DEVELOPMENT
Working closely with Eat Up Canada, we laid the strategic foundation for the new MightyBird brand platform.
Identifying the brand’s core attributes, we were inspired to create a vibrant new brand identity and branding applications that enthusiastically reflect positive energy and a passion for great food.
BRAND GUIDELINES
RETAIL CONCEPT
MightyBird is a friendly and compelling fast casual
franchise that wows customers with its truly craveable chicken.
We designed a complete retail concept and signage kit for a prototypical location, creating a flexible and scalable design for various location opportunities.
RETAIL EXPERIENCE
The resulting retail experience evokes the joyful exuberance of the MightyBird brand.
Contemporary styling and fixtures, vivid colours, bold graphics, and digital menu boards featuring craveable food images present an elevated fast casual eatery that showcases the passion behind the client’s firm belief that everybody deserves better chicken.
SEE MORE WORK
