top of page
MightyBird-weblogo.png

THE ASK

Assist restauranteurs Eat Up Canada and partners Union Chicken in creating a new "elevated fast casual" QSR brand offering chef-crafted, craveable chicken, with sights on franchise rollout.

THE CHALLENGE

Create strong differentiation in a highly competitive field of quick service chicken restaurants to ensure franchise success and longevity.

Hero View .png
2020-Refresh-PPT-Backgrounds.png

SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
RoCo-rings-chrome.png
RoCo-icon2-chrome.png
RoCo-rings-chrome.png
RoCo-Icon3-chrome.png
RoCo-rings-chrome.png
RoCo-Icon-chrome.png
White Quotation box Large.png
One quotation.png
One quotation.png

Rodmell was instrumental in helping us develop our brand strategy and positioning, then guiding us through a brand naming strategy, creating our brand guidelines and store design. Their ability to bridge strategy with creativity has provided us substantial value in building a new brand in a very competitive segment.

GEORGE HEOS

Co-Founder

Eat Up Canada Inc.

BRAND DEVELOPMENT

Working closely with our client, we laid the strategic foundation for the new MightyBird brand platform. Identifying the brand’s core attributes, we were inspired to create a vibrant new brand identity and branding applications that enthusiastically reflected the passion behind the brand.

BRAND GUIDELINES

RETAIL CONCEPT

MightyBird is a friendly and compelling fast-casual

franchise that wows customers with its truly craveable Southern-style chicken.

 

We designed a complete retail concept and signage kit for a prototypical location, creating a flexible and scalable design for various location opportunities.

RETAIL EXPERIENCE

Bridging from initial design to creative phase, we developed compelling concept renderings, transporting our client into the retail setting. Our concept evoked the joyful passion of the MightyBird eating experience through playful colours, oversized branding in edgy fonts, and menu boards with luscious food imagery – all central to the client’s vision.

We developed robust brand guidelines to enable successful franchise development after concept approval.

MB Menu Boards in-situ

DIGITAL DEVELOPMENT

SEE MORE WORK

bottom of page