Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Revitalize a discount banner with a freshly energetic in-store experience.
Support a banner-wide rollout of 100+ stores across Ontario.
THE CHALLENGE
Develop a flexible and scalable package for easy adaptation and rollout on an aggressive timeline.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
BRAND IDENTITY
We refreshed the existing brand identity to lend it a more timeless expression while reinforcing the value proposition. Allowing for flexibility permitted application across the complete store signage package.
STANDARDIZATION
We developed an efficient kit-of-parts that classified stores into three types, resulting in streamlined signage production and efficient rollout.
SEE MORE WORK
