Revitalize a discount banner with a freshly energetic in-store experience.
Support a banner-wide rollout of 100+ stores across Ontario.
Develop a flexible and scalable package for easy adaptation and rollout on an aggressive timeline.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
We refreshed the existing brand identity to lend it a more timeless expression while reinforcing the value proposition. Allowing for flexibility permitted application across the complete store signage package.
We developed an efficient kit-of-parts that classified stores into three types, resulting in streamlined signage production and efficient rollout.