Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Provide strategic consulting and design services to review, rationalize, and re-align Home Hardware’s private brand portfolio.
THE CHALLENGE
Rationalize the portfolio and elevate the quality/value perception of Home Hardware and its private brands.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Packaging Rollout
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Rodmell was selected to assist Home Hardware in developing and executing a high-impact, profitable private brand architecture for the hardlines categories, plus packaging process development and execution. Several brands were transformed, and new brands created, building a powerful new portfolio. Rodmell's capabilities of retail strategy, marketing and branding are unique.
REG MCLAY
RETAIL CONSULTANT
Project Lead
PRIVATE BRAND STRATEGY
Home Hardware’s private brand portfolio included over seventy labels.
Our strategic review produced a consolidated, integrated strategy whereby the entire portfolio of seventy+ labels would be represented by eight power brands.
This rationalization and clear definition of each brand’s role in the marketplace enabled Home Hardware to focus marketing investments and offer customers more compelling alternatives to national brands.
70+ private brand labels
Strategic Review
Eight power brands
BeautiTone delivers paints and finishes of exceptional quality and selection to Canadians with “Here’s How” expertise.
Trusted and affordable, Benchmark has the knowledge and expertise to help with every job. It’s Canada’s dependable tool brand.
Aspiring to be the go-to brand that makes it easy to shop for trusted power, electric and home comfort items, OMNimax helps make it work for you!
Home Essentials offers a complete range of quality home care and maintenance products at great value. Ready to Help!
InStyle helps Canadians create their spaces with stylish, quality home décor and dining products at great value.
Offering quality indoor and outdoor cookware at an affordable price, Mosaic lets you and your family get the most out of your food.
PRIVATE BRAND STRATEGY
Today, we support Home Hardware with
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On-going brand management
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Packaging process management consulting
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Packaging design rollout for over 2500 skus, and counting
SEE MORE WORK
