To revitalize the Grande Cheese store experience and relaunch as the Grande Cheese Market realizing its brand & business goals through a brand refresh and next-generation store design to enhance brand affinity with existing and potential customers.
To leverage the brand's heritage, with a consistent brand strategy across all touchpoints that stands the test of time and grows with the business.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
The Rodmell team brought great ideas to the table. From updating our brand identity to creating a new design concept for our retail stores, they delivered a complete and cohesive new retail concept that worked seamlessly with our existing branding.
Rodmell’s design strategy favoured an evolution of the current retail brand that respected its strong heritage rather than developing a net new approach.
Secondary brand identities were developed for the
Grande Cheese branded products & HMR.
The brands feature elements that reinforce the company’s strong Italian heritage and food traditions.
Working closely with the Grande Cheese team, we developed a new retail design and macro in-store communications program for the new Grande Cheese MARKET retail concept.
The new concept was aligned with the brand strategy while seeking opportunities to build off store elements of the existing store and brand.
PRICE SIGNAGE PROGRAM
The store décor focused on creating permanent signage that set the tone and feel for the overall retail experience.
This was accompanied by exploration of price/item and promotional signage, including category/product-specific applications.