THE ASK

To revitalize the Grande Cheese store experience and relaunch as the Grande Cheese Market realizing its brand & business goals through a brand refresh and next-generation store design to enhance brand affinity with existing and potential customers.

THE CHALLENGE

To leverage the brand's heritage, with a consistent brand strategy across all touchpoints that stands the test of time and grows with the business.

SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING

BRANDING

CREATIVE

The Rodmell team brought great ideas to the table. From updating our brand identity to creating a new design concept for our retail stores, they delivered a complete and cohesive new retail concept that worked seamlessly with our existing branding.

LENNIE CONTARDI

GRANDE CHEESE

Owner

BRAND IDENTITY

Rodmell’s design strategy favoured an evolution of the current retail brand that respected its strong heritage rather than developing a net new approach.

SUPPORTING IDENTITIES

Secondary brand identities were developed for the
Grande Cheese branded products & HMR.

The brands feature elements that reinforce the company’s strong Italian heritage and food traditions.

RETAIL CONCEPT

Working closely with the Grande Cheese team, we developed a new retail design and macro in-store communications program for the new Grande Cheese MARKET retail concept.

The new concept was aligned with the brand strategy while seeking opportunities to build off store elements of the existing store and brand.