Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
To revitalize the Grande Cheese store experience and relaunch as the Grande Cheese Market realizing its brand & business goals through a brand refresh and next-generation store design to enhance brand affinity with existing and potential customers.
THE CHALLENGE
To leverage the brand's heritage, with a consistent brand strategy across all touchpoints that stands the test of time and grows with the business.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
The Rodmell team brought great ideas to the table. From updating our brand identity to creating a new design concept for our retail stores, they delivered a complete and cohesive new retail concept that worked seamlessly with our existing branding.
LENNIE CONTARDI
GRANDE CHEESE
Owner
BRAND IDENTITY
Rodmell’s design strategy favoured an evolution of the current retail brand that respected its strong heritage rather than developing a net new approach.
SUPPORTING IDENTITIES
Secondary brand identities were developed for the
Grande Cheese branded products & HMR.
The brands feature elements that reinforce the company’s strong Italian heritage and food traditions.
RETAIL CONCEPT
Working closely with the Grande Cheese team, we developed a new retail design and macro in-store communications program for the new Grande Cheese MARKET retail concept.
The new concept was aligned with the brand strategy while seeking opportunities to build off store elements of the existing store and brand.
PRICE SIGNAGE PROGRAM
The store décor focused on creating permanent signage that set the tone and feel for the overall retail experience.
This was accompanied by exploration of price/item and promotional signage, including category/product-specific applications.