Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Lay the foundation for an impactful private label brand for a new line of clothing and footwear, with comprehensive brand guidelines.
THE CHALLENGE
Make the new brand feel like a national brand and own a unique market position.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.
DARRYL JENKINS
President
BRAND CREATION
To help create differentiation in the marketplace, Rodmell developed a bold and iconic brand identity for OxGear, a new private label for rugged workwear.
As part of Rodmell’s comprehensive brand development work, we provided positioning strategies, graphic development, and robust brand guidelines for future application.
BRAND GUIDELINES
Rodmell developed comprehensive Brand Guidelines for OxGear, a new private label clothing and footwear brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.
SEE MORE WORK
