Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.


Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.

THE ASK
Lay the foundation for an impactful private label brand for a new line of clothing and footwear, with comprehensive brand guidelines.
THE CHALLENGE
Make the new brand feel like a national brand and own a unique market position.


SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE









Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.
DARRYL JENKINS
President
BRAND CREATION
To help create differentiation in the marketplace, Rodmell developed a bold and iconic brand identity for OxGear, a new private label for rugged workwear.
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As part of Rodmell’s comprehensive brand development work, we provided positioning strategies, graphic development, and robust brand guidelines for future application.

BRAND GUIDELINES
Rodmell developed comprehensive Brand Guidelines for OxGear, a new private label clothing and footwear brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.