Lay the foundation for an impactful private label brand for a new line of clothing and footwear, with comprehensive brand guidelines.
Make the new brand feel like a national brand and own a unique market position.
Research & Insights
Customer Experience Optimization
Product & Service Strategy
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Brand Strategy & Positioning
Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.
To help create differentiation in the marketplace, Rodmell developed a bold and iconic brand identity for OxGear, a new private label for rugged workwear.
As part of Rodmell’s comprehensive brand development work, we provided positioning strategies, graphic development, and robust brand guidelines for future application.
Rodmell developed comprehensive Brand Guidelines for OxGear, a new private label clothing and footwear brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.