THE ASK

Complete rebranding and seamless transition of select Highland Farms stores to relaunch as the new Coppa’s Fresh Market through a comprehensive brand experience.

THE CHALLENGE

Maintaining customer loyalty through a name change to a business steeped in history and tradition.

SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

CONSULTING

CREATIVE

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

BRANDING

Customer reactions to the new name and creative expression of the brand have been overwhelmingly positive. I am walking the floors every day, and all I hear are compliments, they say the product looks terrific, they really enjoy our new flyer, and the stores feel modern.

JOHN LOUIS COPPA

President

Coppa's

BRAND IDENTITY

Coppa’s Fresh Market is an authentic grocery retailer, providing incredible freshness, quality and variety at great prices.

Rodmell developed a new brand strategy and identity, “a World of Food”, to capture what Coppa’s is all about – bringing the very best, freshest food from around the world and locally to customers.

RETAIL EXPERIENCE

We transformed the customer experience through a budget-conscious store refresh, which included impactful signage that brings a modern, yet authentic market feel to the retail environment.

MARKETING

We developed a marketing calendar featuring concept generation and core creative to increase foot traffic and in-store customer spend. Creative include store and flyer-driven activations based on the calendar’s key seasonal and special events.

CORE OBJECTIVES INCLUDED:

Driving strong value messages in a clear and engaging way
Encouraging upsell through Bundle-Buys
Making Coppa’s the destination for special occasions
Building equity in core brand assets

LOYALTY

Rodmell provided strategic consultation for Coppa’s “World of Rewards” program. Services included optimizing the digital app and addressing customer benefits, program evolution, tracking/monitoring, and launch strategy to maximize customer interest.

Our creative guided the look & feel, plus launch support elements for the app, flyer, website, apparel, and in-store execution.