Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Refresh and adapt the Mark’s retail concept to recently acquired large format locations. Includes the development of new retail features to suit the expanded footprint while enhancing the customer experience with better navigation.
THE CHALLENGE
Redefine the established concept while leveraging existing assets within a hyper accelerated timeline.
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
DESIGN INTENT
RETAIL EXPERIENCE
Developed large-scale wayfinding beacons that allow customers to easily navigate the larger format stores, while creating operational efficiencies with a simple signage system which is easily changed out.
Established differentiation between key department zones while maintaining cohesiveness with a consistent finish and colour palette.
Worked with key client vendors and onboarded a new decor vendor, executing the new retail concept on budget and on time.
