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THE ASK

Strengthen the NOMA brand and expand relevance in new product categories through a brand refresh and comprehensive packaging guidelines.

THE CHALLENGE

Very strong equity in lighting – how can we leverage this into being a brand about “power”?

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.

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ANTHONY WOLF

Vice President 

Product Development & Innovation

BRAND IDENTITY

NOMA offers quality, reliability, and performance to power and light up Canadian homes & seasons.

Rodmell created a new brand identity to strengthen NOMA’s brand positioning and create opportunities for product growth.

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PACKAGING

We designed new packaging to reflect the high quality, reliability, and innovation of the NOMA product family, while elevating brand perception and strengthening brand equity.

RETAIL BRANDS INSTITUTE
VERTEX AWARD

Our update of NOMA's brand received a Silver Vertex Award for package design.

The development of a cohesive brand look and visual product differentiation cues allowed NOMA to stand out in the private brand product category.

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SEE MORE WORK

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