Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
Strengthen the NOMA brand and expand relevance in new product categories through a brand refresh and comprehensive packaging guidelines.
THE CHALLENGE
Very strong equity in lighting – how can we leverage this into being a brand about “power”?
SERVICES PROVIDED
Research & Insights
Customer Experience Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
ANTHONY WOLF
Vice President
Product Development & Innovation
BRAND IDENTITY
NOMA offers quality, reliability, and performance to power and light up Canadian homes & seasons.
Rodmell created a new brand identity to strengthen NOMA’s brand positioning and create opportunities for product growth.
PACKAGING
We designed new packaging to reflect the high quality, reliability, and innovation of the NOMA product family, while elevating brand perception and strengthening brand equity.
RETAIL BRANDS INSTITUTE
VERTEX AWARD
Our update of NOMA's brand received a Silver Vertex Award for package design.
The development of a cohesive brand look and visual product differentiation cues allowed NOMA to stand out in the private brand product category.
SEE MORE WORK
