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THE ASK

Lay the foundation for an impactful private label brand for a new line of clothing and footwear, with comprehensive brand guidelines.

THE CHALLENGE

Make the new  brand feel like a national brand and own a unique market position.

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SERVICES PROVIDED

Research & Insights

Customer Experience Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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Rodmell & Company created brands and packaging for TSC Stores that were a big hit with our customers. They are a talented team that’s a pleasure to work with – strategic, creative, and responsive.

DARRYL JENKINS

President 

BRAND CREATION

To help create differentiation in the marketplace, Rodmell developed a bold and iconic brand identity for OxGear, a new private label for rugged workwear.

As part of Rodmell’s comprehensive brand development work, we provided positioning strategies, graphic development, and robust brand guidelines for future application.

Brand Guidelines

BRAND GUIDELINES

Rodmell developed comprehensive Brand Guidelines for OxGear, a new private label clothing and footwear brand. We created a bold identity to reinforce its durability and the expertise behind the product categories.

SEE MORE WORK

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