The Ask
Create the optimal in-store expression of the Purolator brand across all customer touchpoints and applications in the retail environment. Purolator needed to engage a diverse customer base – from individuals and small businesses to large enterprises with international shipping needs – through an improved retail experience.
The Action
Rodmell developed a new retail concept with fresh décor, clear signage, and digital content to modernize stores. We created a flexible “kit-of-parts” for interiors and signage, then managed the full rollout—ensuring consistent brand execution. The update introduced Purolator’s first in-store digital screens with animated service and promotional content, creating an engaging customer experience.
Services provided
Services
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Retail Concept Design
We established a modern retail concept blueprint, balancing brand expression with functional layouts, scalable for nationwide rollout. This included material palettes, fixture design, and customer flow planning to enhance usability and brand impact.
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In-Store Signage & Décor
We designed a cohesive signage system that reinforces Purolator’s brand while improving customer navigation. Bold wall graphics, clear service counters, and strategic wayfinding create an intuitive, visually unified environment.
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Digital Integration
We introduced Purolator’s first in-store digital network, developing animated content templates for promotions, service menus, and seasonal campaigns. This system keeps messaging dynamic and relevant, driving engagement and upsell opportunities.
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Add a Title
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Rodmell developed a new retail concept for us that is having a material, positive impact on customers’ perception of our brand and business. What’s more, they provided turnkey implementation support to our store rollouts, ensuring the integrity of the concept was maintained. They are strategic, creative, and a great team to work with.
Laurie Weston, Director, Retail
Purolator
CONSULTING
- Research & Insights
- CX Optimization
- Product & Service Strategy
BRANDING
- Brand Strategy & Positioning
- Brand Activation
- Name Generation
- Communications Strategy
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Marketing / Advertising
- Web / Digital / Social Media
- Communications
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Purolator Projects
Purolator
With over 200+ projects, from retail refreshes and self-serve kiosks to pop-ups, holiday campaigns, and strategic partnerships, we have consistently elevated customer experience, brand impact, and service reach.
Purolator | In-Store Digital
Bringing Purolator’s first in-store digital program to life.
Purolator | New Channels
Expanding Purolator’s reach through new retail partnerships and transit hubs.
Purolator | Pop-Up Solutions
Expanding customer access through Quick Stop kiosks and Urban Quick Stop pop-ups.