The Ask
Purolator wanted to modernize its retail network with a digital program that would engage customers, create awareness of available services, and elevate the overall in-store experience.
The Action
Rodmell designed and implemented Purolator’s first in-store digital signage strategy. We developed a content calendar, animated promotional templates, product and service messaging, and seasonal full-screen takeovers. We also provided tools and training for Purolator teams to manage ongoing updates, ensuring fresh and relevant messaging across the retail network.
Services provided
Services
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Digital Strategy
We created a structured content plan aligned with Purolator’s marketing calendar and customer journey, ensuring the right messages appeared at the right time.
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Animated Content
Designed and produced animated promotional and service content that kept displays vibrant, eye-catching, and on-brand.
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Ongoing Management
Delivered templates, scheduling tools, and training for Purolator teams, empowering them to manage content and keep stores engaging year-round.
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Rodmell developed a new retail concept for us that is having a material, positive impact on customers’ perception of our brand and business. What’s more, they provided turnkey implementation support to our store rollouts, ensuring the integrity of the concept was maintained. They are strategic, creative, and a great team to work with.
Laurie Weston, Director, Retail
Purolator
CONSULTING
- Research & Insights
- CX Optimization
- Product & Service Strategy
BRANDING
- Brand Strategy & Positioning
- Brand Activation
- Name Generation
- Communications Strategy
CREATIVE
- Brand Identity
- Retail Concept / Experience
- Marketing / Advertising
- Web / Digital / Social Media
- Communications
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Purolator Projects
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Project Name
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Project Name
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.