The Ask
In 2022, Purolator wanted to stand out in a crowded holiday market by connecting with Canadians through emotion-led storytelling.
The Action
Rodmell built a 360° campaign anchored by an emotive video narrative. We supported it with a dedicated landing page, wrapped GO Train, digital billboards, in-store posters, printed holiday cards, and social content. Each channel reinforced cohesive messaging that balanced practical offers with heartfelt storytelling.
Services provided
Services
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Emotional Connection
The central holiday video narrative built brand favourability and drove consideration during peak season.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Cross-Channel Integration
From landing pages to in-store signage, consistent messaging created a seamless customer experience.
TIP: Slide cursor to see before & after.
High-Visibility OOH
A GO Train wrap and large-format digital boards ensured the campaign reached Canadians in busy hubs.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
Add a Title
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
What the client says
Rodmell developed a new retail concept for us that is having a material, positive impact on customers’ perception of our brand and business. What’s more, they provided turnkey implementation support to our store rollouts, ensuring the integrity of the concept was maintained. They are strategic, creative, and a great team to work with.
Laurie Weston, Director, Retail
Purolator
CONSULTING
- Marketing / Digital / Loyalty
BRANDING
- Brand Strategy & Positioning
- Brand Activation
- Name Generation
CREATIVE
- Brand Identity
- Marketing / Advertising
- Web / Digital / Social Media
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Purolator Holiday Projects
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A Sweet Relation-ship
Holiday innovation with impact across every channel.
Courier of the North
A festive campaign that brought “Promises Delivered” to life.
Light Up the Holidays
Celebrating the people behind every parcel.