The Ask
After a challenging year, Purolator wanted its 2021 holiday campaign to celebrate communities, recognize employees, and engage customers emotionally.
The Action
Rodmell created “Light Up the Holidays,” a campaign that combined festive in-store signage, coupons, and stationery with a digital marketing push. The centerpiece was a heartwarming video recognizing “the person behind every parcel,” which resonated strongly with both customers and employees.
Services provided
Services
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Holiday Video Storytelling
The emotive video showcased Purolator employees, couriers and customers, humanizing the brand and driving loyalty.
TIP: Slide cursor to see before & after.
TIP: click and drag (or use your finger) to look around this 360° video.
Digital Campaign Execution
Email, social media, and a dedicated landing page extended the campaign’s reach and connected with customers online.
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In-Store Marketing
Holiday posters, POS displays, and coupons encouraged engagement and incentivized shipments in retail locations.
Slide cursor to see before & after.
TIP: Slide cursor to see before & after.
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Rodmell developed a new retail concept for us that is having a material, positive impact on customers’ perception of our brand and business. What’s more, they provided turnkey implementation support to our store rollouts, ensuring the integrity of the concept was maintained. They are strategic, creative, and a great team to work with.
Laurie Weston, Director, Retail
Purolator
CONSULTING
- Marketing / Digital / Loyalty
BRANDING
- Brand Strategy & Positioning
- Brand Activation
- Name Generation
CREATIVE
- Brand Identity
- Marketing / Advertising
- Web / Digital / Social Media
Creative
Services
Branding
Services
Consulting
Services
Implementation
Services
Services provided
Other Purolator Holiday Projects
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A Sweet Relation-ship
Holiday innovation with impact across every channel.
Courier of the North
A festive campaign that brought “Promises Delivered” to life.
Holiday Spirit Delivered
Emotion-led storytelling to cut through holiday clutter.