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Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
Brand repositioning and new package design for this iconic power brand.
Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design. In both cases, they proved to be a valuable partner in helping us best connect with our customers.
Product Development & Innovation
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