Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
Comprehensive renaming / rebranding and launch of Highland Farms stores
How to maintain customer loyalty through a name change from a business steeped in history and tradition?
•Research & Insights
•Customer Experience Optimization
•Brand Strategy & Positioning
•Retail Concept / Experience
•Marketing / Advertising
•Web, Digital & Social Media