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Excited and proud to share the activation campaign announcing the partnership between Parkland’s Journie Rewards and Aeroplan. Developed in collaboration with the fantastic Parkland Team, the ‘Take Your Rewards to New Heights’ campaign drives customer engagement via the Journie app, a digital points game, and unique gas station takeovers with VIP experiences at 5 select Pioneer, Ultramar, and Chevron locations across Canada. The campaign runs May 16 to September 17.

Stay tuned as the campaign unfolds!

Parkland and Journie
‘Take Your Rewards to New Heights’

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A CONSULTING FIRM

WITH IMAGINATION.

A CREATIVE AGENCY

THAT CAN READ A BALANCE SHEET.

A SEASONED TEAM

DRIVEN TO OPTIMIZE BRAND VALUE.

WELCOME TO

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9 OF THE TOP 10

RETAILERS IN NORTH AMERICA HAVE TRUSTED

A PARTNER AT RODMELL FOR OUR EXPERTISE.

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WHAT WE DO. REALLY WELL.

Our collaborative approach is grounded in insights and driven by results.

Research & Insights

Customer Experience

Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE
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COMPREHENSIVE PROJECT MANAGEMENT SUPPORT

WHAT WE DO
WHY US
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WHY US

Sure, we’re talented and experienced. But so are lots of agencies out there. 

What makes us great is the way we pull it all together.

Our globally experienced Agency Partners are active and engaged. No “bait and switch to the B Team” once the account is landed.

SENIOR LEVEL
ENGAGEMENT
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To support our core team members, we have a qualified network of 400+ world-class strategic and creative professionals, so every client engagement gets the best talent out there; not the guy at the agency who isn’t busy.

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THE BEST TALENT
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We don’t do timesheets, so we don’t bill like lawyers (or traditional agencies). And we don’t believe our clients should have to pay extra

for refinements.

OPERATING MODEL
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OUR WORK

SOME OF OUR WORK

Global leaders. Local independents. Brands that need to be created, reinvented, or just tuned-up. The objective is always the same: to build awareness, affinity, loyalty, and results.

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The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.

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SARAH DOBEC

Marketing Manager

The Big Carrot

TESTIMONIALS
THE PARTNERS
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THE PARTNERS

PATRICK RODMELL

PARTNER | PRESIDENT

"The only thing more important than embracing change is knowing how and when to embrace it."

CHRIS THOMPSON

PARTNER | MULTI-CHANNEL STRATEGY

"Will e-commerce replace the need for stores? Absolutely not. Will e-commerce force retailers to improve the physical retail experience? Absolutely."

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MARCUS NILSSON

PARTNER | EXECUTIVE CREATIVE DIRECTOR

"A great retail experience is one that finds the balance between meeting the right needs and evoking the right emotions."

CONTACT
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