Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
Excited and proud to share the activation campaign announcing the partnership between Parkland’s Journie Rewards and Aeroplan. Developed in collaboration with the fantastic Parkland Team, the ‘Take Your Rewards to New Heights’ campaign drives customer engagement via the Journie app, a digital points game, and unique gas station takeovers with VIP experiences at 5 select Pioneer, Ultramar, and Chevron locations across Canada. The campaign runs May 16 to September 17.
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Parkland and Journie
‘Take Your Rewards to New Heights’
A CONSULTING FIRM
WITH IMAGINATION.
A CREATIVE AGENCY
THAT CAN READ A BALANCE SHEET.
A SEASONED TEAM
DRIVEN TO OPTIMIZE BRAND VALUE.
WELCOME TO
9 OF THE TOP 10
RETAILERS IN NORTH AMERICA HAVE TRUSTED
A PARTNER AT RODMELL FOR OUR EXPERTISE.
WHAT WE DO. REALLY WELL.
Our collaborative approach is grounded in insights and driven by results.
Research & Insights
Customer Experience
Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
COMPREHENSIVE PROJECT MANAGEMENT SUPPORT
WHY US
Sure, we’re talented and experienced. But so are lots of agencies out there.
What makes us great is the way we pull it all together.
Our globally experienced Agency Partners are active and engaged. No “bait and switch to the B Team” once the account is landed.
SENIOR LEVEL
ENGAGEMENT
To support our core team members, we have a qualified network of 400+ world-class strategic and creative professionals, so every client engagement gets the best talent out there; not the guy at the agency who isn’t busy.
THE BEST TALENT
We don’t do timesheets, so we don’t bill like lawyers (or traditional agencies). And we don’t believe our clients should have to pay extra
for refinements.
OPERATING MODEL
SOME OF OUR WORK
Global leaders. Local independents. Brands that need to be created, reinvented, or just tuned-up. The objective is always the same: to build awareness, affinity, loyalty, and results.
The branding really came together so well. Rodmell delivered on all levels and really guided us through the process.
SARAH DOBEC
Marketing Manager
The Big Carrot
THE PARTNERS
PATRICK RODMELL
PARTNER | PRESIDENT
"The only thing more important than embracing change is knowing how and when to embrace it."
CHRIS THOMPSON
PARTNER | MULTI-CHANNEL STRATEGY
"Will e-commerce replace the need for stores? Absolutely not. Will e-commerce force retailers to improve the physical retail experience? Absolutely."
MARCUS NILSSON
PARTNER | EXECUTIVE CREATIVE DIRECTOR
"A great retail experience is one that finds the balance between meeting the right needs and evoking the right emotions."