THE ASK

As Purolator’s full-service AOR, our work encompassed the creation of the optimal expression of the Purolator brand within the physical retail environment across all touch points

THE CHALLENGE

The customer base is diverse – from individuals, to small business, to megabrands that require large scale shipping to international markets

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SERVICES PROVIDED

Research & Insights

Customer Experience

Optimization

Marketing

Product & Service Strategy

Brand Identity

Retail Concept / Experience

Marketing / Advertising

Web, Digital & Social Media

Package Design

Customer Segmentation

Brand Strategy & Positioning

Brand Activation

Name Generation

CONSULTING
BRANDING
CREATIVE

AWARDS

 POP-UP EXPERIENCE & DESIGN AWARD NOMINEE

Purolator Holiday Pop-Up

Retail Council of Canada 

Excellence in Retailing Awards 

 POP-UP EXPERIENCE & DESIGN AWARD NOMINEE

Quick Stop Kiosk

Retail Council of Canada 

Excellence in Retailing Awards 

IN-STORE EXPERIENCE & DESIGN AWARD
 NOMINEE

Retail Refresh

Retail Council of Canada 

Excellence in Retailing Awards 

IN-STORE EXPERIENCE & DESIGN AWARD
 NOMINEE

In-store Experience & Design Award

Retail Council of Canada 

Excellence in Retailing Awards 

 POP-UP EXPERIENCE & DESIGN AWARD NOMINEE

Purolator Holiday Pop-Up

Retail Council of Canada 

Excellence in Retailing Awards 

WEB, DIGITAL & SOCIAL MEDIA

Rodmell redefined and redesigned Purolator’s retail experience, including the strategy and creative for their first in-store digital – from strategy, marketing content calendar, content creation & animation to ongoing content management.

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RETAIL CONCEPT

To help Purolator further a commitment to giving customers compelling reasons to choose them, a revitalization of their physical retail space, supported by strategic, on-brand in-store décor, communications and digital innovation was created.

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MARKETING

Rodmell developed an on-brand holiday campaign that supported Purolator’s Promises Delivered in an engaging and whimsical way.

 

The objective of this campaign was to grow retail volume and increase overall foot traffic, while developing an e-marketable database for future promotions and campaigns.

RETAIL EXPERIENCE 

To help Purolator further a commitment to giving customers compelling reasons to choose them, a revitalization of their physical retail space, supported by strategic, on-brand in-store décor, communications and digital innovation was created.

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SEE MORE WORK

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