Re-branding of this regional grocery retailer, including; new name, brand identity, store design, private brand packaging, flyer design and marketing calendar development / execution.
Have been a long term
fan of Patrick and
Rodmell & Company. Creative; smart;
massive experience.
PACO UNDERHILL
Global retail expert and renowned author of,
Why We Buy: The Science of Shopping.
THE ASK
As Purolator’s full-service AOR, our work encompassed the creation of the optimal expression of the Purolator brand within the physical retail environment across all touch points
THE CHALLENGE
The customer base is diverse – from individuals, to small business, to megabrands that require large scale shipping to international markets
SERVICES PROVIDED
Research & Insights
Customer Experience
Optimization
Marketing
Product & Service Strategy
Brand Identity
Retail Concept / Experience
Marketing / Advertising
Web, Digital & Social Media
Package Design
Customer Segmentation
Brand Strategy & Positioning
Brand Activation
Name Generation
CONSULTING
BRANDING
CREATIVE
NEW RETAIL CONCEPT
To help Purolator further a commitment to giving customers compelling reasons to choose them, a revitalization of their physical retail space, supported by strategic, on-brand in-store décor, communications and digital innovation was created.
IN-STORE DIGITAL
Rodmell redefined and redesigned Purolator’s retail experience, including the strategy and creative for their first in-store digital – from strategy, marketing content calendar, content creation & animation to ongoing content management.
2019 HOLIDAY CAMPAIGN
Rodmell developed an on-brand holiday campaign that supported Purolator’s Promises Delivered in an engaging and whimsical way.
The objective of this campaign was to grow retail volume and increase overall foot traffic, while developing an e-marketable database for future promotions and campaigns.
QUICK STOP KIOSK
To help Purolator further a commitment to giving customers compelling reasons to choose them, a revitalization of their physical retail space, supported by strategic, on-brand in-store décor, communications and digital innovation was created.
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IN-STORE DIGITAL
Rodmell redefined and redesigned Purolator’s retail experience, including the strategy and creative for their first in-store digital – from strategy, marketing content calendar, content creation & animation to ongoing content management.