Brand repositioning and new package design for this value-oriented outdoor recreation brand.

Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design.  In both cases they proved to be a valuable partner in helping us best connect with our customer.

ANTHONY WOLF

Vice President,

Product Development & Innovation

Canadian Tire

Refreshed Identity
Refreshed Identity Knocked-out
Packaging Design
Packaging Design

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Refreshed Identity Knocked-out