Brand repositioning and new package design for this iconic power brand.

Rodmell’s collaboration with Canadian Tire has been a blend of strategic brand portfolio work and more tactical packaging design.  In both cases, they proved to be a valuable partner in helping us best connect with our customers.


Vice President,

Product Development & Innovation

Canadian Tire

Vertex Awards
Packaging Design
Packaging Design


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Vertex Awards

Summary: The packaging creates a cohesive overall brand look while helping consumers select the right products at shelf – especially important for complex categories. The prism graphic can be adapted with color cues, to act as both a design feature for the brand but also provides a clear visual way to differ

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