Turnkey support of multiple CX, branding and retail design initiatives, including; Competitive CX audits, branding and execution of their new Ultimate Choice program, and new facilities designs / rollout for their Hertz, Dollar and Thrifty brands, worldwide.

Rodmell & Company has supported Hertz in the ideation, branding, creative and implementation of our Customer Experience strategy at over 100 sites across North America and internationally.  They provide a unique blend of strategic, creative and executional capabilities and are a great team to work with.


Senior Director,

Customer Experience


Ultimate Choice Program Communication
Program Signage Design
Ultimate Choice Program in Place
Ultimate Choice Lot Rendering


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Ultimate Choice Program in Place